FAQ
Questions We HearBefore Every Project
These are the questions inventors ask most before reaching out. We have tried to answer each one completely rather than vaguely, because vague answers are not actually helpful when you are trying to decide whether to spend money commercializing a patent.
If your question is not here, send it to hello@launchmypatent.com and we will answer it directly.
Getting Started
Before You Reach Out
Yes. We only work with granted patents — not pending applications, provisional filings, or ideas in progress. The commercial infrastructure we build is tied to a real, legally defensible IP position, and that requires a granted patent number you can reference publicly.
If your patent is still pending, the right move is to wait until it grants. The commercial side is worth building once the legal protection is confirmed — not before.
Most inventors stop at the grant with no plan for what comes next — and that is the normal outcome of a process that only covers the legal side. The grant is the protection. The commercial side is an entirely separate job.
After the grant, the things that actually lead to revenue are: a professional product website, a video that explains the invention to a buyer in under two minutes, social presence on the platforms where your buyer category is active, and some form of outreach to the companies that purchase or license technology in your space. None of those happen automatically. They have to be built deliberately — and that is what we do.
Yes. We work with patent holders across the US and Canada. The commercial presence, ad campaigns, and outreach we build are designed to reach buyers in both markets and across North America more broadly.
Not necessarily. The relevant question is whether the patent is still in force — US utility patents last 20 years from the filing date, provided maintenance fees are paid. If the patent is still active and the commercial window has not closed, building a presence is still worthwhile.
That said, the earlier you build the commercial infrastructure, the more time you have for outreach cycles to generate conversations. If the patent has fewer than five years of life remaining, mention that on the intake call so we can factor it into the commercial strategy.
The Service
What We Actually Build
The Commercial Presence package includes four core deliverables: a 90-second product video (script, production, and post-production), a professional product website (SEO-optimized and built around your invention category), fully built and launched accounts on TikTok, Instagram, Facebook, and YouTube with initial content posted on each, and a paid ad campaign set up and running across all four platforms with 30 days of management and a monthly performance report.
All of this is delivered within three weeks of the intake call. You approve the creative direction once at the beginning. After that, you do not touch any of it.
Because buyers and licensing partners evaluate inventions visually before they read anything. A licensing manager at a consumer goods company is not going to read a patent filing to understand what your invention does. They will watch a two-minute video or they will move on.
The video is also the single most shareable piece of content — it works on YouTube, it works on social platforms, it can be embedded in outreach emails, and it gives a buyer something concrete to share internally when they are making the case to approve a licensing conversation. Without it, everything else is harder.
Yes. The one-time fee includes the build and the first 30 days of ad management. After that, ongoing management is available at $500 per month for the Commercial Presence plan, which covers ad management across all four platforms, monthly content posting to your social accounts, and a monthly performance report.
You are not locked into a contract. Monthly management continues as long as you want it and stops when you do not.
Very little. After the intake call, you will fill out a short brief covering the invention, your goal, any brand preferences, and any existing materials (photos, prototypes, prior descriptions). Once we send the creative direction for review, you give one round of feedback and approve it. After that, everything is built and launched without you touching a platform, writing a caption, or reviewing an ad budget.
The ongoing monthly management is the same — entirely hands off on your side. We send you a report. You read it if you want to.
Licensing & Selling
How Patent Commercialization Actually Works
You do not need prior experience. Licensing is a negotiation between you and a company that wants to use your technology in exchange for a fee — either a one-time payment, a royalty on each unit sold, or a combination of both.
What you do need is a credible commercial presence that a licensing partner can evaluate. That means a website, a video, and ideally some evidence that real people are interested in the product. We build that infrastructure. When licensing partners reach out, you take the conversation forward — and if you need help understanding what a fair deal looks like in your category, we can advise on that as part of the ongoing relationship.
The outreach add-on is built for exactly this purpose. We research your specific invention category, identify the companies that actively acquire or license technology in that space, locate the right decision makers — licensing managers, business development contacts, product acquisition teams — and send a personalized outreach sequence to each of them on your behalf.
The companies we reach are verified to be active in your category. We do not send bulk cold emails to irrelevant contacts. Every list is built fresh for your invention.
Selling a patent means transferring full ownership to another party in exchange for a one-time payment. You no longer own the patent after the sale.
Licensing means granting another party the right to use the patent while you retain ownership. Licensing can be exclusive (they are the only one who can use it) or non-exclusive (multiple parties can license it). Licensing typically involves ongoing payments.
Royalties are the payment structure most commonly used in licensing agreements — a percentage of revenue or a fixed fee per unit sold, paid to you on an ongoing basis as long as the licensee is using the patent.
Which path is right depends on your invention category, the size of the buyer universe, and your personal goals. We discuss this during the intake call.
For the initial conversations — evaluating interest, understanding what a company is willing to offer, deciding whether to proceed — you do not necessarily need an attorney present. Most inventors handle those early conversations themselves.
For the formal agreement — the actual licensing contract — yes, you should have a patent attorney or IP licensing attorney review it before signing. The legal terms in a licensing agreement are not something to navigate without counsel. We are not lawyers and we do not draft licensing agreements. What we do is build the commercial presence that gets you to the table where those conversations happen.
Outreach
The Direct Outreach Add-On
We identify and contact decision makers at companies actively buying or licensing technology in your invention category. This typically includes licensing managers, business development directors, product acquisition teams, and in-house counsel at companies that have a documented history of licensing activity in your space.
We do not contact generic company info@ addresses. Every contact is a specific named person at a specific company that is relevant to your invention. The list is built from scratch for each client.
Each outreach sequence is personalized to the contact and the company. It introduces the invention, explains why it is relevant to that specific company’s product line or acquisition history, includes a link to the product video and website we built, and makes a clear ask — typically an introductory call to discuss licensing interest.
The sequence is two to three touches over a three to four week window — an initial email, a follow-up if there is no response, and in some cases a third message. All sent from a professional sending domain on your behalf. You see every message before it goes out during the approval stage.
Every response is flagged in your monthly report. Warm conversations — contacts who expressed genuine interest or requested more information — are identified separately and handed directly to you to take forward. We do not manage the licensing negotiation. Our job is to open the conversation. Closing it is yours.
The ongoing monthly outreach (available as a retainer after the first cycle) is only available for invention categories where the buyer universe supports continued monthly outreach. If there are fewer than 50 relevant companies to contact in your category across all potential outreach cycles, we will tell you that upfront rather than running a second cycle against the same companies who did not respond.
The one-time first outreach cycle, included in the Commercial Presence + Outreach package, is available for all eligible granted patents regardless of category size.
Pricing & Process
What It Costs and How It Works
The $500 per month ongoing management covers active ad management across all four platforms (budget optimization, creative refreshes, audience adjustments), monthly content posting to your social accounts to keep them active, and a monthly performance report showing reach, engagement, traffic, and any incoming inquiries.
It does not cover outreach. That is a separate add-on at $1,000 per month if you want continued direct outreach to new contacts beyond the first cycle.
No. The one-time fee covers the build and the first 30 days. Ongoing management is month to month with no minimum commitment and no cancellation fee. The ad spend itself is a separate budget — we manage the campaigns, but the platform ad spend is billed directly to a card you provide, not marked up through us.
Everything is disclosed in the proposal before you sign. There are no surprises in the invoice.
Three weeks from intake to everything being live. Week one is the creative direction, brief approval, and production begins. Week two is production — the video, the website build, the social account setup. Week three is the launch: the website goes live, social accounts publish initial content, and ad campaigns go live with the first reporting cycle beginning.
If there are significant revision requests during the creative approval stage, that can add a few days. But the standard delivery timeline is three weeks.
Results & Expectations
What to Realistically Expect
No. No one can guarantee a licensing deal, and we will not pretend otherwise. A licensing deal depends on factors outside our control — the size of your invention category, the appetite of companies in that space for new IP, the terms you are willing to accept, and timing.
What we can guarantee is that when we are done, your invention will have a professional commercial presence it did not have before. A real website, a video that explains the invention clearly, social accounts with documented audience interest, and campaign data showing real engagement. Those things shift the probability of commercial conversations meaningfully — but they do not guarantee a specific outcome. We tell every client exactly that, before they sign.
Our case studies page has the specific numbers from 12 campaigns across different invention categories — YouTube views, TikTok views, Instagram reach, Facebook follower growth, and engagement data. The numbers range from 1,400 YouTube views for a niche automotive accessory to 77,259 TikTok views for a home improvement product. Every number on that page is a real platform-reported metric, not an estimate.
Results vary by category, by how visually demonstrable the invention is, and by how concentrated the buyer audience is on specific platforms. We will tell you honestly what to expect in your category during the intake call.
A licensing partner evaluating your invention is trying to answer one question: is there real market demand for this? The answer to that question used to require expensive market research. Today, it is answered by documented engagement data from real people interacting with real content about the product.
A YouTube video with 4,000 genuine views and strong audience retention is evidence that people found the product and watched it through. A TikTok post with a 30% like-to-view ratio is evidence that the audience actively responded to the content. An Instagram campaign with thousands of real accounts reached is evidence of a definable buyer audience. Licensing managers look at this data when evaluating commercial viability. It does not replace a patent filing — but it gives the filing commercial context that it does not have on its own.
Still Have Questions